If you’re just getting started with internet marketing, your first question might be, “What is a conversion rate?” Put simply, your conversion rate is the percentage of visitors who complete your desired action.
If your goal is for your visitors to buy your product, a conversion would occur once that has happened. If you had 100 visitors that month, and 1 person bought your product, your conversion rate would be 1%. (The formula for conversion rate is: Goals Completed divided by Total Visitors = Conversion Rate.)
How Do I Track Visitors and Goal Completions?
Now that you know what conversion rate is, you might be asking how to get these numbers to plug into the formula. This is the part where you go to www.google.com/analytics and get your Google Analytics account set up.
Google Analytics also allows you to define and track goals, such as when a visitor goes to a specific page, or clicks a button. Try to set up a few goals with the instructions given by Google, but you can also expect a more detailed explanation soon.
How Do I Improve My Conversion Rate?
That’s the heart of what this site is about and we’ll cover it in detail soon. For now, get Google Analytics on your website and set up some goals. Spend some time understanding those numbers, and when you’re ready to come back, we’ll be here with a new post to help you along.