Google Analytics Referrer Spam

If you’ve launched a new website recently and were excited to see referrals from golbnet or forexmarket, you have been spammed. This is a tactic used by spammers to get webmasters, curious to research their referrers, to visit the desired website. Also referred to as log spam or referrer bombing. It’s not necessarily malicious, but it’s definitely annoying.
Referring SitesIt’s funny that people are doing this now, because I had a chat about how someone could do this with my co-worker, Taylor Pratt, while working at LunaMetrics in 2007.

Your best option is to simply ignore these referrers. Do not visit the websites. They’re spam, so they don’t deserve your business, but there’s also the chance that you’ll wind up on a site filled with viruses and other malware. If you don’t want the referrals to show up in your Google Analytics account, you also have a few options for removing them.

How to get rid of referral spam:

1. I always recommend keeping at least one GA account with no filters. Make sure you have one profile that will show these referrals, just in case there’s a problem as you create new filters. (You always want to have access to your raw data.) If you don’t already have a separate profile, create a new Google Analytics profile and start anew.
2. On what will now be your “good” profile, you can create a few filters to eliminate the golbnet and forexmarket referrer spam entries.
Create an “include” filter that only includes your domain name. If someone uses your Google Analytics account ID on another domain, this will prevent them from showing up in your analytics.

  • Filter Type: Custom > INCLUDE
  • Filter Field: hostname
  • Filter Pattern: yourdomain\.com
  • *The filter pattern is RegEx, so you should escape the period with a backslash.
  • Case Sensitive: No

Hostname Include Filter

The above method is probably the easiest way to solve the problem, but there are still loopholes. The “perpetrators” could actually be visiting your site through some automated means. If they do it this way, our hostname filter won’t have any effect. Instead, we’ll have to eliminate any referrals from the suspected spammers. *If you find more spam domains, please leave a comment below. I’ll keep this list updated for anyone that wants to cover all bases.

For now, we’ll create custom filters to eliminate any Referral Source (aka: Campaign Source) with text that matches our spammers:

Current Referral Spammer List

  • golbnet
  • forexmarket
  • ForexTradingStrategies

*There are many variations of the golbnet spam, so capturing any referral containing “golbnet” is necessary. However, if you’re actually in the forex market, eliminating any referrer with “forexmarket” in their URL might be overzealous. You’ll need to tweak these values for your individual situation. Luckily, there’s a link to learn more about Regular Expressions right in the filter creation screen.

Ok, onto the filters:

  • Filter Type: Custom > EXCLUDE
  • Filter Field: Campaign Source
  • Filter Pattern: golbnet
  • Case Sensitive: No

*This will eliminate any referrer with the text “golbnet” anywhere in the referring URL.
To exclude other referrers, such as forexmarket, you could create another filter, OR you could simply add a “pipe” which acts as an “OR” operator.
(eg. Filter Pattern: golbnet|forexmarket|anythingelse )
*You can get the pipe by pressing Shift and Backspace.
Referrer Exclude Filter

That should eliminate these spam referrers from your Google Analytics reports. Remember, the most important thing is that you don’t visit these sites. If you have any questions, or additional solutions, please leave us a comment below. Also, if you have any additional spam referrals to report, please leave them below and we’ll add them to the list.

For more information, we’ve also republished this post on our technology website, BusinessHut.

12 Replies to “Google Analytics Referrer Spam”

  1. I’ve seen a huge increase in referrer spam in the last couple of months. Used to be negligible, and then *bam* it seemed to account for a huge chunk of my referred traffic.

    If only it was as simple as adding a couple of domains to an exclude list and be done with it. I get hit from multiple new domains a day. For most people, it’s probably too much effort to have to add dozens of new spammy domains to their GA filters every week from now until eternity; and then the analytics data becomes useless. This is how the spammers win – it’s war by attrition.

    1. Melanie, I’m surprised to hear that it’s so widespread for you. Most of what I’ve seen is just one or two hits per month from and more recently, the forexmarket links from I agree that we can’t add hundreds of different “spam” referrers to ignore, but if we can craft a filter to eliminate most of them, that should help.

      Any chance you could post some of these domains here or even send me an export of your referrals? I’ll keep your info confidential, but would like to see if we could work together and craft some solutions to take care of this problem.

  2. Lots of new referral spam showing up recently. Here are a few more to add to the list:

  3. Another thing to do that can help everyone at large is to report these referral spam links to the originating URL Shortener company. If they do not know of the spamming issue, they can’t do anything about it. Sure, it doesn’t remove these from your report, but it’ll help everyone overall but hopefully stopping it in its tracks (while one can). – –
    TinyURL –

    (FYI, TinyURL has already marked ForexTradingSystems and MakeMoneyWithYourWebsite as spam.)

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